Second Cultures Creation

Second Cultures Creation

Second Cultures Creation

Second Cultures Creation is a B2B traditional gifts selling company based in Vancouver, BC. This project is to re-design their brand identity.

  • Role: Graphic Designer
  • Software: Adobe Illustrator
  • Fields: Brand identity re-design

About this Project

Second Cultures Creations Company founded at the beginning of 2019, their products include greeting cards, postcards and small souvenirs. They want to generate a new brand identity including logo and style guide to make their brand more impressive.

Design Process

Brainstorm Map

Rough Ideas

Information – Second Cultures Creation

  • Founded at beginning of 2019
  • B2B, sell traditional gifts, such as greeting cards, post cards, clothings and small souvenirs to local shops.
  • Have three factories in China to produce products
  • Focus on customization service
  • The name of Second Cultures Creation refers to bring another culture to Canada and integrate with Canadian culture.

Logo – The basics

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MoTea

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MoTea is a flower tea brand which the main product is jasmine tea. The brand concept is helping people find an relax moment.

  • Role: Designer
  • Tools: Illustrator
  • Fields: 3D bottle mockup

About this Project

This project is focusing on creating a visual identity for MoTea branding. The assets I create include logo design, bottle mapping design, 3D Tea container mockup and realistic environment mockup. Showcase utilizes the 3D tools and vector graphic creation in Adobe Illustrator.

Design Process

Moodboard

Logo Create Process

mtbackground

Mapping Create Process

Final Project

Original Bottle

3D Mock Up Bottle

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Hungry Hippo is a healthy food kit delivery company, this project includes logo design, business card design, delivery box 3D mock done in Photoshop.

  • Role: Designer
  • Tools: Adobe Photoshop
  • Fields: Graphic Design

About this Project

This project was all done in Adobe Photoshop, including vector&pixel graphics design, 3D environment mock which include using the lighting and mapping skills. 

Design Process

hhmoodboard
hhcolorpattern

According to the product and services of Hungry Hippo, I picked some well-known food kit delivery brand identity and the ideal brand present of our products to making a moodboard as an inspiration.

From the moodboard and the concept of the brand, I choose green and orange as two main color to represent the Hungry Hippo branding. 

hhlogosketch

I create five logo sketches for Hungry Hippo at the beginning and provide those to the client.

hhlogosketch

After meeting with the client, we decided to use the second one.  I make the vector logo design in Photoshop with the pen tool.

Pick a font for the wordmark, and make the logo colored with two main colors I chose.

Final Project

hhbcard
Deliverybox