Second Cultures Creation

Second Cultures Creation is a B2B traditional gifts selling company based in Vancouver, BC. This project is to re-design their brand identity.

  • Role: Graphic Designer
  • Software: Adobe Illustrator
  • Fields: Brand identity re-design

About this Project

Second Cultures Creations Company founded at the beginning of 2019, their products include greeting cards, postcards and small souvenirs. They want to generate a new brand identity including logo and style guide to make their brand more impressive.

Design Process

Brainstorm Map

Rough Ideas

Information – Second Cultures Creation

  • Founded at beginning of 2019
  • B2B, sell traditional gifts, such as greeting cards, post cards, clothings and small souvenirs to local shops.
  • Have three factories in China to produce products
  • Focus on customization service
  • The name of Second Cultures Creation refers to bring another culture to Canada and integrate with Canadian culture.

Logo – The basics

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