Banner Package Design

The LOTTERY for Animals in need is a donation that launched by BC SPCA, trying to help more animals with care and love.

  • Role: Designer
  • Tools: Adobe Photoshop
  • Fields: Layout Design

About this Project

the primary goal is to build awareness of the pet lottery in BCSPCA, ask more people to help and make donation

For each package:

  • The banners should have a message match with that landing page
  • Include the three most common desktop units: 728×90, 160×600, 300×250
  • Also, include a 320×50 unit for mobile
  • Include a 1200×628 image for a Facebook desktop news feed ad, the image should fit into Facebook’s Ok or Low classification for image text
  • The units should have a composition that is optimal for each size while still having a common look & feel as well as the communicative approach (i.e. similar wording or CTA)
spca banner